Peanuts x NASA
SERVICES:
Strategy, Design, Products & Merchandise
In the 1960s, NASA and Peanuts formed a partnership—with Snoopy & Charlie Brown becoming the mascots of the Apollo 10 mission. Fifty years later and the two decided to revive that partnership a collaboration, formalized via The Space Act Agreement. To celebrate, Peanuts kicked things off with a commemorative style guide and product launch, focused on mission-related artwork that Charles Schulz created for Project Apollo.
BADGE DESIGN
Through meticulous sourcing, Schulz’s mission-related artwork was recreated for the collaboration. No detail was spared from the originals—ink bleeds, offset application, et al. What was once lost is now reclaimed, allowing brands to tap into a 50-year heritage.
PRODUCT LAUNCH
Using the badge designs, limited-edition products were created in collaboration with Oxford Pennant, Pintrill, & The Skateroom. Products were sold exclusively at San Diego Comic Con.
Commissioned by Peanuts Worldwide. © Peanuts Worldwide LLC.