Peanuts x NASA
SERVICES:
Strategy, Design, Products & Merchandise
In the 1960s, NASA and Peanuts formed a partnership—with Snoopy & Charlie Brown becoming the mascots of the Apollo 10 mission. Fifty years later and the two decided to revive that partnership a collaboration, formalized via The Space Act Agreement. To celebrate, Peanuts kicked things off with a commemorative style guide and product launch, focused on mission-related artwork that Charles Schulz created for Project Apollo.
BADGES OF HONOR
Through meticulous sourcing, Schulz’s mission-related artwork was recreated for the collaboration. No detail was spared from the originals—ink bleeds, offset application, etc. What was once lost is now reclaimed, allowing brands to tap into a 50-year heritage.
SET FOR LAUNCH
Using the badge designs, limited-edition products were created in collaboration with Oxford Pennant, Pintrill, & The Skateroom. Products were sold exclusively at San Diego Comic Con.
Commissioned by Peanuts Worldwide. © Peanuts Worldwide LLC.